I began this project by crafting an inspired mood board to establish a clear visual direction and capture the desired aesthetic. From there, I delved into hands-on exploration, experimenting with logo concepts, color harmonies, and packaging layouts through
vibrant hand-drawn sketches. Once these initial ideas took root, I brought my work to life using Illustrator, meticulously refining both the logo and packaging designs for precision and impact.

Through this process, I distilled a cohesive brand guidelines document that not only documents but also elevates the chosen color palette, typography, and overall aesthetic. With these principles as my compass, I carefully crafted the dieline – the blueprints of the package design – ensuring every element was perfectly aligned with the brand's vision. Finally, to bring this vision to life, I created stunning realistic renderings that gave my clients a vivid preview of how their packaging would look in the real world.

This journey underscores my ability to take inspiration and turn it into tangible, production-ready branding and packaging solutions – bridging creativity and execution seamlessly.