Noir is a logo, packaging, and dieline concept designed to feel clean, sharp, and visually magnetic.

I wanted the packaging to pull people in without relying on too much decoration. The strength of the design comes from contrast, spacing, structure, & restraint. The logo needed to feel simple enough to remember, but strong enough to hold its own on a physical package.

The visual direction started with a mood board & sketching, but the main challenge was figuring out how each piece would work together once the design became three dimensional. A logo can look strong on its own and still fall flat on packaging if the scale, placement, or spacing is wrong. I focused on how the mark would sit on the surface, how the eye would move across the package, and how the overall presentation would feel on a shelf.

The final system includes a custom Noir logo, coordinated packaging design, and a production ready dieline. The renderings show how the concept comes together as a finished product, with a polished presence that feels intentional, memorable, and ready to be produced.