EmpowerHer tackles the issue of women bullying women through positive messaging and inclusive design. Each asset, including a print ad, social media graphic, pins, and a branded tote bag, carries a unified visual language that combines bold typography, empowering imagery, and a cohesive color palette to encourage solidarity and empathy.

I started by researching the campaign’s audience and assembling a mood board to capture strength and inclusivity. From there I sketched layout concepts and refined typography and color choices in Illustrator to ensure clarity and impact. The final tote bag uses durable canvas and screen-printed text that remains bold and eye-catching. For the print ad and social media post, I balanced imagery and headlines to grab attention and convey the message quickly. Throughout the process I iterated on spacing, imagery, and messaging to keep the focus on unity and support.