For this project, I meticulously deconstructed the original Peter Thomas Roth box to fully understand its structure and dimensions. Using precise dielines and a high-gloss finish in Illustrator, I recreated it with a refined aesthetic that elevates both functionality and presentation.

In my redesign, I introduced embossed water droplets across the surfaces, creating a tactile layer that doubles as both a luxurious sensory experience and an accessible feature for users with visual impairments. This subtle yet impactful element reinforces the hydrating promise of the moisturizer while enhancing its usability.

To further enhance the product’s appeal, I repositioned the Peter Thomas Roth logo and typography along a refined left-justified grid, resulting in a cleaner, more streamlined design that improves shelf impact. By streamlining text and enlarging key messaging such as “50x More Powerful” and “24-Hour Hydration,” I established a clear typographic hierarchy and allocated generous margin space to guide the viewer’s eye smoothly across each panel.
To address inclusivity, I replaced the age-specific before-and-after photo with a more inclusive image of a woman in her thirties. Using high-contrast water reflections, I illustrated the product’s versatility for all ages, demonstrating its broad appeal and adaptability.

These structural, typographic, and tactile interventions not only make the packaging more intuitive but also build trust and engagement with the brand. By combining accessibility, inclusivity, and elegance, this redesign showcases how accessible design can enhance brand trust while appealing to a wider audience.