This Peter Thomas Roth packaging redesign started with one problem: the original box had a lot to say, but it made you work too hard to understand it.

I did not want to redesign it just to make it prettier. The goal was to make the product feel clearer, more elevated, and easier to trust on a shelf. I kept the original structure, then rebuilt the layout with a cleaner grid, stronger spacing, and a more focused typographic hierarchy.

The biggest change was making the hydration benefit feel physical. I added embossed water droplets across the surface so the package did not just talk about moisture, it actually hinted at it through touch. It gave the box a more premium feel while also adding a subtle accessibility layer.

I also enlarged key claims like “50x More Powerful” and “24 Hour Hydration” because those are the details people should not have to hunt for. The
updated imagery feels fresher and more inclusive, moving away from a narrow before and after approach and toward a product that feels useful for a wider audience.

The final redesign feels cleaner, more tactile, and more confident. It gives the product room to breathe, which is exactly what the original
packaging needed.